About Me

Experience

PROFESSIONAL EXPERIENCE

Sr. Director - VP, Global Channel Marketing

ancestry.com

Lead team responsible for paid acquisition & retention efforts for top internet subscription service. Built the organization responsible for television, print, SEM, SEO, display, content marketing and paid social.

Sr. Manager - Director, Digital Marketing

gap inc

Oversaw Americas & “rest of world” direct response digital marketing efforts for the Gap, Old Navy, Banana Republic, Athleta & Piperlime brands. Ensure incremental gross margin goal attainment and increasing leverage of $50MM+ spend.

Manager - Sr. Manager, Digital Marketing

epic media group

Launch and grow agency performance marketing division within the internet’s second largest privately held performance marketing media group.

Coordinator - Manager, Marketing Operations

startickets

Ensure scalable site and digital marketing for >10,000 events for national ticketing provider.

EDUCATION

BA, Business Administration

Michigan State University

Coursework including marketing, strategy, finance, accounting, business law, & statistics. 4.0 Major GPA.

INVOLVEMENT

Speaker

Mobile Marketing Assoc., SMX, SES, Bay Area Interactive Group, Digital Velocity.

Contributing Author

Apparel Magazine, Search Marketing Standard, Direct Marketer.

Contributor

Search Engine Marketing Professionals Organization (SEMPO).